KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
npr.org
This is what was read here when it was published. npr.org no longer carries it in what it publishes now.
What if the thing you care about most ... might be what’s holding your business back?Daniel Lubetzky didn’t leave his law job to build a straightforward business. He left it to build a company he believed would support peace in the Middle East. Daniel named it, aptly, PeaceWorks. It partnered with Israeli and Arab businesses across the region to make and sell gourmet foods—together.But Daniel ran into a big problem: he discovered that lots of people don’t shop for a “cause”. Most people buy things they like—especially when it comes to food.Soon, Daniel was scrambling to find new…