Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
npr.org
This is what was read here when it was published. npr.org no longer carries it in what it publishes now.
For decades, a dozen eggs was just… a dozen eggs.No story. No real branding. No reason to care who produced them.Then Matt O’Hayer came along and asked a question almost nobody in America was asking: what if store-bought eggs could be different? What if they tasted better, looked better, and came from hens raised in a much more humane way? The business he launched– with 20 hens and some used trailers– is now the number-one pasture-raised egg producer in the US, with a network of 600 farms, and a projected revenue of nearly $1B this year. When he started Vital Farms, Matt was in his…