diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
npr.org
This is what was read here when it was published. npr.org no longer carries it in what it publishes now.
Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com. It did so well that it attracted the attention of Amazon, which slashed prices on its own diapers until Marc was forced to sell them his business. It was not a happy moment, but it was a galvanizing one: Marc went on to launch another ecommerce company, jet.com. Within a year, it was bought by Walmart in a deal valued at $3.3 billion. This is a story about a devastating corporate surrender, a multi-million dollar comeback, and a founder with a…